We’re betting your bridal party (aka best mates) look oh-so stylish in everyday life – so why should they have to morph into a posse of daggy bridesmaids just coz you’re getting hitched? Enter Fame & Partners (fameandpartners.com), the online fashion portal shaking up the sartorial landscape with fashion-forward offerings for formal wear. Most excitingly, Fame & Partners’ new online bridal portal is a modern bride’s dream come true – think affordable, high-quality dresses that allow brides-to-be to personally craft their own modern, cool and customisable bridesmaid dresses.
So, how does it work? In a groundbreaking case of geek meets chic,the clever people behind Fame & Partners have developed an algorithm that uncovers exactly what’s trending fashion-wise on the internet at any given moment; then this data is used to design up-to-the minute looks, including seriously on-trend dresses for bridesmaids.
Brides and their bridesmaids can take a style quiz at Fame & Partners’ bridal portal which allows them to select their colour palette and ideal dresses, plus any preferred customisations including length and straps. The result is access to their own boutique of bridesmaid dresses with the opportunity to share, vote and discuss dresses and gowns amongst the bridal party. Handy features also include mood boards, fashion blogs on current red carpet trends, detailed styling notes accompanying all dresses and personal stylists available to live chat to assist with finding bridal inspiration.
“Who wants stuffy, sparkly, unfashionable bridesmaid dresses – our customers are modern girls who need a fashionable solution that bridesmaids can wear again,” says Nyree Corby, CEO & Founder of Fame & Partners. “We wanted to put together a collection for the modern bride – chic, fashion-forward and in touch with the world – plus flexible enough to suit every girl.”
“The Fame & Partners Modern Bride Collection is the only online bridal portal where brides can truly customise trending looks into unique bridesmaid dresses. Our proprietary algorithm tracks the latest event dress trends, coupled with a real-time manufacturing capability, allowing us to deliver celebrity style looks in a matter of weeks.”
“It’s no longer about bridesmaids not outshining the bride, with the modern bride wanting their bridal party to look equally as stunning and feeling comfortable and beautiful as they share in their big day. The Fame & Partners Modern Bride Collection is about stylish and glamorous on-trend dresses and looks that are accessible for all Australian brides and their bridesmaids.”
Keep scrolling to check out some highlights from the Fame & Partners bridal collection!
BONUS: To celebrate the launch of Fame & Partners, we’re offering you guys $25 off bridesmaid dresses on the Fame & Partners site. Just click on over to our Facebook page for a link to this exclusive offer – and to redeem, simply type in this discount code at checkout: KNOT25. Offer valid for December only, so quick sticks!
Do you love Fame & Partners’ new bridesmaids range too, Knotties?
by Rebecca Hanley