Demetrios James Elias is a bit of a celebrity in the bridal industry. Like Madonna and Prince, he is known as just ‘Demetrios’ and is the iconic wedding dress designer and owner of the Demetrios brand which is loved by brides all over the globe.
Demetrios was visiting us in Australia recently and we got the low-down on what’s hot in 2014 and what he thinks is the biggest mistake brides make.
What are some bridal trends for 2014/ 2015? Lace and fit’ n’ flare gowns will continue to be a trend. You will also be seeing elegant, heavily beaded Hollywood inspired red carpet looks in form fitting silhouettes and very low sexy backs.
What is the number one thing brides should look for when shopping for a gown? It is important that a bride makes sure that she is dealing with a reputable salon. She needs to select a gown that flatters her figure best and reflects her style and personality.
What is the biggest mistake brides tend to make when shopping for gowns? They limit themselves to the types of styles they try on. They should go to the salon with an open mind and try on styles they may not have originally considered. Many times a bride falls in love with a gown that she never envisioned for herself and finds it flatters her best.
Why did you decide to become a bridal designer? My inspiration came from working in my mother’s bridal salon in Ohio. It was very rewarding to help brides select the gown of their dreams and be a part of such a special experience. Every bride I worked with had her own special style and personality. It was there that I developed a strong passion to design gowns as unique as the brides that would be walking down the aisle with them. Creating my own bridal collection gave me the platform to expand my collections and cater to all brides.
How would you describe your signature style? Gowns that offer modern, fashion forward detailing while still maintaining traditional features of a classic look.
What is it about designing wedding gowns that you love? My love for design comes from my passion to create something beautiful and unique. The most rewarding part is meeting some of the women that have worn a Demetrios gown. When they tell me how beautiful they felt on their wedding day, it gives me great pleasure to know that I was part of that wonderful experience. They all inspire me to continue designing for all future brides.
What celebrity do you think got it totally right on her wedding day? I believe that Kate, the Duchess of Cambridge absolutely got it right on her wedding day. She was the epitome of class and looked just as everyone expected her to, elegant and timeless. Her wedding gown was the inspiration of many of the wedding gown designs that year. It was truly a fairytale wedding.
Knotties, which one is your favourite Demetrios gown?
by Fiona Tuite