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Email 3: The Cut Through Email When All Else Fails

So you have sent out a nice introduction email, you have followed up with the second email in the series, but have heard nothing back. It is time for a…

by The Knot

So you have sent out a nice introduction email, you have followed up with the second email in the series, but have heard nothing back. It is time for a really polite and subtle, ‘no room for interpretation’ call to action. Because here is the problem, you want to convey that you are serious about doing business, but don’t want to come off as pushy or unfriendly. The solution is to offer a low commitment meet up and see what happens.

Email 3: Subtle Clinching Call To Action


SUBJECT
: Are you free for a coffee next week [FNAME]?

Hey [FNAME],

I know you are super busy, so I would love to buy you a coffee sometime next week, and chat about planning your wedding.

Please let me know a couple of times when you have 15-30 min.

Cheers,

[YOUR NAME]

[YOUR SITE]


Lets dissect how and why it works:

  1. Subject line
    • Who would turn down a free coffee?
    • The call to action is right in the subject line
    • The subject line presumes prior contact and also preludes a close
  2. Line 1
    • Using an excuse to delay action and judo[ing] it toward getting what you want
    • “Sometime next week” presumes the close, which makes the bride think “when” rather than “if”
    • “chat about planning your wedding” is a great way of suggesting that it is in the bride’s interest
  3. Line 2
    • Further presumes the close, and suggests a small commitment

 

example

SUBJECT: Are you free for a coffee next week Belinda?

Hey Belinda

I know you are super busy, so I would love to buy you a coffee sometime next week, and chat about planning your wedding.

Please let me know a couple of times when you have 15-30 min.

Cheers,

The Knot Wedding Website
www.TheKnot.com.au

by The Knot

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