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Email 4: Win Them Over With Testimonial Envy

An all powerful email conversion tactic that serves to convert users who have not been responding, get users across the line and also make new customers feel comfortable.

by The Knot

When you cannot convince your customer that they ought to experience your service, let a couple of powerful testimonials do it for you!

Email 4: Testimonial Envy Email

Hi [FIRST NAME],

I thought I would share with you a recent testimonial and success story with one of my clients [CLIENT NAME]. [CLIENT NAME] was married in beautiful [VENUE & REGION] on [DATE]. [DESCRIBE WHAT YOU DID].

Photos that capture the joyous event can be seen below.

[PHOTOS]

Please get in touch to organise your [SERVICE].

 

Best Regards,
[YOUR NAME]
[YOUR WEBSITE]


De-constructing testimonials

The most important factors of a testimonial are: timeliness and recency – make sure to include a date, a clear description of services rendered, an image and a direct quote if possible.


example

Hi Belinda,

I thought I would share with you a recent testimonial and success story with one of my clients Angelina Jolie. Angelina was married in beautiful Los Angeles on the 5th October 2014. I helped Angelina prepare her beautiful 4 tier wedding cake. Isn’t it beautiful?

Photos that capture the joyous event can be seen below.

testimonial email

Please get in touch to organise your wedding cake with us

 

Best Regards,
The Knot Wedding Cakes
www.TheKnot.com.au/weddingCakes

by The Knot


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